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☆ LinkedIn betting it can take on TikTok and Instagram in influencer marketing
▼ + stars: | 2024-04-12 | by ( Jordan Novet | ) www.cnbc.com time to read: +2 min

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Its product, called Thought Leader ads, launched in a limited capacity last year. LinkedIn introduced Thought Leader ads last year but with limited use. By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission. Social media marketer Brendan Gahan is so bullish on the format that he's focusing much of his efforts on helping companies use Thought Leader ads.

Persons: eMarketer, Max Willens, Dan Shapero, Ryan Roslansky, Brendan Gahan, Gahan Organizations: LinkedIn, Microsoft, eMarketer, Facebook, Mastercard, Social, Twitter Locations: TikTok, Singapore

☆ Microsoft Making Lots of Money From LinkedIn Premium, AI Tools Popular
▼ + stars: | 2024-03-08 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +1 min

LinkedIn generated $1.7 billion from premium subscriptions last year. COO Dan Shapero said signups were boosted by LinkedIn's AI tools. AdvertisementLinkedIn revealed how much revenue it makes from premium subscriptions for the first time since it was bought by Microsoft. The job-networking platform announced Thursday that it made $1.7 billion from its premium subscribers in 2023. This story is available exclusively to Business Insider subscribers.

Persons: Dan Shapero, signups, — Organizations: Microsoft, Service, Business

☆ LinkedIn's Dan Shapero on 2024: AI will make our day-to-day lives easier
▼ + stars: | 2023-12-17 | by ( Josée Rose | ) www.businessinsider.com time to read: +6 min

"We've really tried to take all the AI capability that we have at our disposal and help job seekers be more effective in their search," he said. I think that in 2024 we're going to start to see some of the fruits of all of the AI capabilities that have been brought forward. I think we're going to see things in our day-to-day lives that become easier. I think AI is going to be very exciting. We're going to use it to help job seekers.

Persons: Dan Shapero, who's, Shapero, We've, we're, —, I'm, We're Organizations: Service, LinkedIn, Business, Microsoft Locations: Business, Europe, Israel

☆ Microsoft-owned LinkedIn is telling some workers to return to the office multiple days a week, leaked memo shows
▼ + stars: | 2023-10-03 | by ( Ashley Stewart | ) www.businessinsider.com time to read: +3 min

Microsoft-owned LinkedIn is asking some workers to return to the office "multiple days per week" starting next month, according to an internal memo viewed by Insider. Unlike return-to-office mandates from other big tech companies like Amazon, LinkedIn's instructions specifically call out "hybrid workers," and do not appear to include those who are fully remote. Hybrid typically describes workers who work remotely and from an office. This memo is the first time that LinkedIn has specified how frequently those workers should expect to be in the office. Previously, there was no mandate for how often hybrid workers must commute in.

Persons: Dan Shapero, Shapero, we've, We've Organizations: Microsoft, company's Global Business Organization, LinkedIn, Meta

Shopify announced Thursday that it is cutting 20% of staff and selling off its logistics business. Shopify's CEO Tobi Lütke announced early Thursday that the company is cutting 20% of its workforce and selling the majority of its logistics business to supply chain technology company Flexport. It's the right thing for Shopify but it negatively affects many team members who we admire and love working with. Analysts and insiders had also been expecting a major change to Shopify's logistics division, Insider reported Wednesday. But 6 River Systems, a warehouse automation and robotics company Shopify purchased in 2019 for $450 million, is being sold to UK grocery firm Ocado for an undisclosed sum.

☆ Shopify's prices will go up by as much as 33% in some cases, but analyst say merchants aren't going anywhere
▼ + stars: | 2023-01-31 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

Analysts say Shopify's products offer a much better value than their competitors'. He added that many merchants pay more in fees for third-party apps and add-ons than they do for a Shopify subscription. With those fees in mind, an increase to the monthly subscription fee would seem relatively small, Pfau argued. Luria said that it's possible Shopify's price hikes could "upset smaller merchants for whom this is a big expenditure," particularly amid inflation and economic uncertainty. Shopify's price hikes come as the company makes changes to its leadership team.

☆ Shopify had a bumpy 2022, with a stock split, layoffs, and more. These are the biggest stories about the e-commerce company.
▼ + stars: | 2022-12-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +10 min

After seeing explosive sales and revenue growth during the earlier days of the Covid-19 pandemic, the Canadian e-commerce company saw its business come back down to earth this year. Shopify employees are granted restricted stock units, or RSUs, in addition to their base salaries. MayOn May 2, Shopify announced plans to acquire e-commerce fulfillment startup Deliverr for more than $2 billion. The acquisition was intended to help Shopify merchants offer one and two-day shipping to their customers. On December 15, Shopify announced that it was doubling down on its sustainability efforts by investing $11 million in carbon removal projects.

☆ Shopify's new C-suite: After a year of high turnover, the new leaders at Shopify include a CFO poached from Morgan Stanley and a new HR lead who is working to overhaul the e-commerce company's perform
▼ + stars: | 2022-10-31 | by ( Madeline Stone | ) www.businessinsider.com time to read: +11 min

Here are the people leading the e-commerce company through its next phase. Leinwand was previously senior vice president of engineering at Slack, and before that he was CTO at ServiceNow. Tia Silas, chief human resources officerTia Silas, Shopify's chief talent officer. John Asante, chief information-security officerJohn Asante, Shopify's chief information-security officer. Bobby Morrison, chief revenue officerMorrison joined Shopify as chief revenue officer — a new role for Shopify, reporting to the COO — in August.

☆ Shopify shares pop 18% on smaller-than-expected loss
▼ + stars: | 2022-10-27 | by ( Sofia Pitt | ) www.cnbc.com time to read: +2 min

Shares of Shopify jumped 18% after the e-commerce company reported earnings that beat Wall Street's revenue estimates and a narrower-than-expected loss for the third quarter. Loss per share : loss of $0.02, adjusted, vs. loss of 0.07 expected by analysts according to Refinitiv. : loss of $0.02, adjusted, vs. loss of 0.07 expected by analysts according to Refinitiv. Revenue: $1.37 billion vs $1.33 billion expected, according to Refinitiv. Revenue was up 22% from the same quarter last year, but Shopify said the strong U.S. dollar weighed on its sales.

☆ Shopify's new guard: Meet the 11 people leading the company after rampant turnover wiped out most of its C-suite
▼ + stars: | 2022-09-28 | by ( Madeline Stone | ) www.businessinsider.com time to read: +11 min

Here are the people leading the e-commerce company through its next phase. Leinwand was previously senior vice president of engineering at Slack, and before that he was CTO at ServiceNow. Tia Silas, chief talent officerTia Silas, Shopify's chief talent officer. John Asante, chief information-security officerJohn Asante, Shopify's chief information-security officer. Bobby Morrison, chief revenue officerMorrison joined Shopify as chief revenue officer — a new role for Shopify, reporting to the COO — in August.

☆ Shopify's C-suite revamp could signal more acquisitions and a focus on services over software, analysts say
▼ + stars: | 2022-09-22 | by ( Madeline Stone | ) www.businessinsider.com time to read: +7 min

Most of Shopify's C-suite has been replaced in the past two years. "There was some hope that they would reprioritize software, whether it's marketing-automation software or customer-engagement software," he added. The former chief technology officer Jean-Michel Lemieux, chief legal officer Joe Frasca, and chief talent officer Brittany Forsyth all departed in 2021. The chief product officer Craig Miller left the company a few months before that, in fall 2020. Shopify has yet to formally fill the chief product officer role, whose responsibilities Lütke said he would take on in the wake of Miller's departure.

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